A reflection of the IGNITE event “Valuing Creativity” by Peter R Smith
The aim of the IGNITE is to create a space for freelancers and creatives to share what they are passionate about. Taking the form of short talks from creative entrepreneurs and artists IGNITE is informal with direction shaped by discussion. Don’t forget to sign up to our next event… Salisbury 2035 – Shaping Our Future.
IGNITE Valuing Creativity enabled discussions about what creativity can bring to a variety of businesses, problems and people. Engaging with industry experts we explored how we can improve the value that creatives bring to projects:
- What do you do that is of value?
- What can we do as a collective to showcase the potential of our creative community?
- What exactly is creativity and how does it arise?
Arguably at the route of all our activity is that we use creativity on many levels to continually make progress from one day to the next. There seems to be a separation from the everyday creativity we use to get through our lives and the more concentrated act of creating art. A distinction which was reflected in the stories and journeys of those who came to speak. The enigmatic founder of Smash Creative, Bertie Coy, kicked off IGNITE by sharing his energy enthusiasm and personal lessons in understanding the power of creativity.
Making things happen
Bertie reflected on how his talent for marketing and the career and the successful life he had built for himself was sadly and swiftly consumed by success, the pressure and then closure of a previous business. Bertie explained how his expectations had been dashed and how, having been hit for six by the world, he had been left to feel alone, lost at sea.
Without purpose and without direction Bertie could not seem to see a way back. Then, without reason, other than it being sat on the table, Bertie spotted an old camera, dusted it off, and started taking snaps. Beginning by photographing things around him, posting imagery about the things he loved – his lifestyle, his family, things he liked he began to find hope.
Without realising and without agenda Bertie discovered his art. His photos and posts gave him energy. New life? His posts on Instagram were being noticed! Noticed not just by friends and family, but by an international brand – Converse (!?!) who soon commissioned him to create content of their own. Through his natural ability to create and communicate Bertie bounced his way back. Bertie’s creative surge gave him a new career, a new business, a new purpose.
Bertie’s creativity now blossoms in a world hungry for original imagery to sell their products and promote whatever business they had. From adversity, creativity sparked a new beginning. One in which he can enthusiastically invest, one in which he can be his true self. Find out more about Bertie here… SMASH CREATIVE
Valuing the everyday
Tim Scrace shared his experience lockdown. One, which we obviously all shared. Separated from so much of our normal lives you will recall how we all became more alert to the micro detail of the lives that were and always happening around us. Inevitably beginning again to explore our direct environment.
Tim walked us through the paths around his home, the river and the trees he had photographed and the pathways that ran through them. We all remembered the strangely beautiful weather which accompanied this devastating time. Coupled with the freedoms we had now, untethered from a daily commute and the grind of office life, Tim reflected on how he, as an Artist, might portray these moments, so easily lost.
Snapshots and photographs danced in front of us, reminding us of how there was a sense that from now on, everything would be different, and we would live more humanely, more deeply connected into our lives and the world around us. Light filled rivers and woods with paths idyllically winding through were tantalizing. Special moments captured of his daughter using the swing in their garden. His memories became ours and our own special times arose. We once again noticed the world around us. Valued the world, valued it through the images and the work we create. Find out more about Tim here… TIM SCRACE
Feeling the fear and doing it anyway
Frankie Sinclair told the story of her latest business which had sprung out of circumstance and that everyday need, the need to make some money. In drawing quick sketches of her friends and family one day Frankie realised that she had a talent for being able to capture incredible likenesses of people in simple cartoon, almost doodle like drawings.
Off the back of this came the idea of portraying 30 people in 30 days. Approaching Sonder Coffee, a local coffee shop, Frankie offered booking slots for her experimental project. Feeling uncomfortable at first, she soon found her swing, her style, her confidence. It wasn’t too long before the slots were soon sold out.
We are often transformed in ways we wouldn’t have expected when we bring our creative work into our own world and the world of others. As clients valued her work, so she began to value her own. Find out more about Frankie’s projects here… SHIMMY SHIM
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Watch out for our next post “AI and Creativity” and sign up to our next IGNITE event… https://www.eventbrite.co.uk/e/ignite-salisbury-2035-tickets-578660137047




























