Exploring the power of collaboration from digital, creative and business perspectives, the latest in the IGNITE event series, was held at The Guildhall in Salisbury on 4th April.
At IGNITE + COLLABORATE, there were four focus areas, each explored by an expert panel of presenters:
- Collaborate Digital
- Collaborate Creative
- Collaborate Enterprise
- Collaborate Community
This post offers a quick survey of highlights from the first panel of speakers.
Collaborate Digital
- Rich Lloyd – Blueflame Digital
- Jon Reece – Conficio Design
- Lewis Plummer – Mostly Harmless
- Eddie Deighton – Creative Director, An.X Agency
Rich Lloyd Highlight
“ Day to day, it’s just instant messaging… And then when you need to… you jump on a video call.
I think to be able to communicate like that and collaborate like that, you need trust, and respect of all your team members.
I think ultimately it doesn’t matter whether you’re digital or not digital you’ve got to trust your team.”
Jon Reece – Conficio Design
Jon has worked on some really exciting collaborative projects and this one sounded very intriguing:
“ Gravity Industries came to us a long time ago and said, we’ve got five jet suits, five jet engines. We want to make a jet suit.”
His key summing up point:
“Collaboration is nothing without an idea, it’s nothing without trust. The digital bit is just a bolt on, which is how the world works these days.”
Lewis Plummer – Mostly Harmless
Lewis illustrated 3 salient points, with numbers and graphics:
1+1=3
Collaboration with another person is always worth it because it adds a third dimension to the generation of ideas.
50/50
Be open and treat your collaborators as equals with a sharing interest.
Finally Lewis emphasised the phrase ‘Democratic Autocracy’: meaning, someone must ultimately commit to making a decision for a creative digital project to move forward.
Eddie Deighton – Creative Director, An.X Agency
Eddie captured everyone’s attention with his story of how he overcame obstacles and won the trust of World reknowned singer, Sinéad O’Connor, to design her album cover.
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